Talk PR has been announced as a winner of the 21st Annual Silver Microphone Awards. The company earned top honors as the National Winner in the Original Jingle Category for a radio commercial promoting Wave Transit, a campaign that began running in the Wilmington market in September. The award-winning radio commercial was one component of a comprehensive marketing campaign implemented by Talk PR to increase awareness of mass transit in New Hanover County.
The Silver Microphone Awards was open to more than 40,000 advertising agencies, production studios and stations in the U.S. A panel of judges representing all aspects of the broadcast and advertising industry rated each of the entries for the 39 categories, judging for creativity, production quality, copywriting, talent and overall effectiveness. Four finalists from each category entered a second round of judging to determine one National Winner per category. The National Winners and National Finalists were among the best radio commercials, audio programs and web sites produced within the U.S. last year.
Studio Center of Norfolk, VA produced the 30-second jingle. The jingle can be heard online in both its original and urban format at http://wavetransit.com/whats-new.asp.