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I Hate SEO

I hate SEO. Not just a little bit. A LOT. Here’s why: I own a PR agency in Wilmington, NC and have worked in public relations for 30 years. I have a long and varied portfolio of successful case studies to demonstrate my ability to help get clients in the news or help them stay […]

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WRITTEN BY
on November 20, 2015

The Marketing of Politics

The Marketing of Politics In today’s modern election cycle, marketing is king. We no longer elect presidents. We reward smart marketing campaigns that generate emotional connections and make us “feel good” about casting our vote for the candidate of our choice. If you cannot communicate well, connect with your audience, look good on camera and […]

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WRITTEN BY
on April 14, 2015

Issues Management and Sunshine Laws

Issues Management and Sunshine Laws Transparency is an admirable trait of many things — glass, water, Saran™ wrap, high quality pantyhose and of course, government meetings. But the media’s obsession with transparency – both within and outside the public sector – has reached an all-time high of unrealistic expectations. Thanks in large part to the […]

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WRITTEN BY
on April 13, 2015

Beware of Brand-Bashing Badvocates

I love it when PR folks coin a catchy phrase that succinctly captures a cultural phenomenon. “Badvocates,” attributed to Elizabeth Rizzo at Weber Shandwick, are people who stand on a virtual soapbox to criticize or detract from companies, brands or products. Simply put, they’re brand bashers. And left unchecked, they can unravel your company’s reputation — […]

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WRITTEN BY
on April 6, 2015

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