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I Hate SEO

I hate SEO. Not just a little bit. A LOT. Here’s why: I own a PR agency in Wilmington, NC and have worked in public relations for 30 years. I have a long and varied portfolio of successful case studies to demonstrate my ability to help get clients in the news or help them stay […]

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WRITTEN BY
on November 20, 2015

How to Run a Successful Grassroots Advocacy Campaign with PR Communications Strategy

Grassroots advocates are involved with raising the level of awareness about certain causes and issues at various societal levels, including at the public, local, provincial/state, or federal levels. The purpose of grassroots advocacy is to enable the grassroots advocate to influence public perception, regulations, public policy, or legislation. Grassroots advocacy differs from ‘direct lobbying’ as […]

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WRITTEN BY
on April 17, 2015

PR Lessons Learned From March Madness Brackets

The March Madness Bracket Challenge is type of betting based on the NCAA Men’s Division I Basketball Championship held each spring. The event involves participant betting pools or brackets. A bracket is a form that is either printed out and completed by hand, or filled out online. On the form, the participant picks the outcome […]

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WRITTEN BY
on April 13, 2015

My Love Affair with Facebook is Over

I’m breaking up with Facebook. Like most superficial romances, the infatuation has worn off. I hope the PR & Marketing police don’t come and drag me off to rehab for my subversive ways. But I’m just tired of it. I quit posting to my Facebook page about six months ago. And I quit even looking […]

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WRITTEN BY
on March 9, 2012

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