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Learn to Monkey Around with Surveys!

All marketing and PR pros should love a good survey. They help us understand the wants and needs of customers and employees and better yet – they create lots of wonderful numbers we can use to create the charts and bar graphs that resonate with the decision-markers in the C-suite. I have a nerdy obsession […]

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WRITTEN BY
on October 16, 2018

Building a Successful Brand with PR Strategy

A ‘brand’ is the source of an organization’s promise to the consumer and it is the foundation of all marketing communications. Branding is the process of creating a unique name and image for a product, service, or organization, to instill in the minds of consumers. The purpose of building a brand is to establish a […]

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WRITTEN BY
on April 30, 2015

Government PR Specialists the Key to Political Success

Today, there are an extensive range of organizations, corporations, businesses, advocacy groups, and lobbyists, making efforts to integrate government relations into their activities. They want to be able to develop good relationships with key players at various levels of government, such as the regulatory agencies and policy and legislative committees. When organizations seek to establish […]

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WRITTEN BY
on April 23, 2015

5 Ways to Excel at Media Interviews

                Media interviews are an important component of public relations. With every interview, a company’s brand and reputation is being put out in front of the public eye. This can put a lot of pressure on the company or organization’s representative being interviewed. Appearing on TV or live […]

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WRITTEN BY
on April 20, 2015

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