Find Your Voice.TM

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Building a Successful Brand with PR Strategy

A ‘brand’ is the source of an organization’s promise to the consumer and it is the foundation of all marketing communications. Branding is the process of creating a unique name and image for a product, service, or organization, to instill in the minds of consumers. The purpose of building a brand is to establish a […]

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on April 30, 2015

Crisis Communications: 4 Ways to Prepare For a PR Crisis

Every business and organization is vulnerable to a sudden crisis. Without proper crisis planning, stakeholders and the public will not be so understanding and forgiving. If an organization does not prepare, the crisis can develop into a catastrophe, and result in more damage, particularly to reputation and the brand. This will cause a public perception […]

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WRITTEN BY
on April 27, 2015

Government PR Specialists the Key to Political Success

Today, there are an extensive range of organizations, corporations, businesses, advocacy groups, and lobbyists, making efforts to integrate government relations into their activities. They want to be able to develop good relationships with key players at various levels of government, such as the regulatory agencies and policy and legislative committees. When organizations seek to establish […]

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WRITTEN BY
on April 23, 2015

5 Ways to Excel at Media Interviews

                Media interviews are an important component of public relations. With every interview, a company’s brand and reputation is being put out in front of the public eye. This can put a lot of pressure on the company or organization’s representative being interviewed. Appearing on TV or live […]

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WRITTEN BY
on April 20, 2015

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