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How to Run a Successful Grassroots Advocacy Campaign with PR Communications Strategy

Grassroots advocates are involved with raising the level of awareness about certain causes and issues at various societal levels, including at the public, local, provincial/state, or federal levels. The purpose of grassroots advocacy is to enable the grassroots advocate to influence public perception, regulations, public policy, or legislation. Grassroots advocacy differs from ‘direct lobbying’ as […]

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on April 17, 2015

The great J-School debate

Forbes.com recently ran a story titled “Journalism Bust, J-School Boom” that expressed the not-so-shocking revelation that newspaper jobs are decreasing. The article also commented on the more surprising fact that journalism school applicants are increasing at tremendous rates. As a recent graduate of the UNC Chapel Hill School of Journalism and Mass Communication, it is […]

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on April 9, 2009