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Building a Successful Brand with PR Strategy

A ‘brand’ is the source of an organization’s promise to the consumer and it is the foundation of all marketing communications. Branding is the process of creating a unique name and image for a product, service, or organization, to instill in the minds of consumers. The purpose of building a brand is to establish a […]

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WRITTEN BY
on April 30, 2015

Can McDonalds make it a double?

McDonald’s officially announced that Dwight Howard and LeBron James will be starring in the much talked about remake of “The Showdown.”  The original commercial aired during the 1993 game and has been ranked #6 in “MSNBC’s 10 best Super Bowl ads of all time.” The premise is simple – Michael Jordan and Larry Bird compete […]

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WRITTEN BY
on February 2, 2010