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Learn to Monkey Around with Surveys!

All marketing and PR pros should love a good survey. They help us understand the wants and needs of customers and employees and better yet – they create lots of wonderful numbers we can use to create the charts and bar graphs that resonate with the decision-markers in the C-suite. I have a nerdy obsession […]

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WRITTEN BY
on October 16, 2018

Issues Management and Sunshine Laws

Issues Management and Sunshine Laws Transparency is an admirable trait of many things — glass, water, Saran™ wrap, high quality pantyhose and of course, government meetings. But the media’s obsession with transparency – both within and outside the public sector – has reached an all-time high of unrealistic expectations. Thanks in large part to the […]

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WRITTEN BY
on April 13, 2015

Beware of Brand-Bashing Badvocates

I love it when PR folks coin a catchy phrase that succinctly captures a cultural phenomenon. “Badvocates,” attributed to Elizabeth Rizzo at Weber Shandwick, are people who stand on a virtual soapbox to criticize or detract from companies, brands or products. Simply put, they’re brand bashers. And left unchecked, they can unravel your company’s reputation — […]

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WRITTEN BY
on April 6, 2015

Why You Should Pay More Attention to Issues than Crises

Everyone is well conditioned to jump into action when a crisis erupts. But what about when an issue is simply brewing on the horizon? Two thirds of all crises never need to reach crisis stage and could be prevented if a communications plan had been initiated when the problem was still an issue. Issues management […]

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WRITTEN BY
on December 27, 2011

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