Find Your Voice.TM

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Building a Successful Brand with PR Strategy

A ‘brand’ is the source of an organization’s promise to the consumer and it is the foundation of all marketing communications. Branding is the process of creating a unique name and image for a product, service, or organization, to instill in the minds of consumers. The purpose of building a brand is to establish a […]

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WRITTEN BY
on April 30, 2015

A Brand is Only as Good as its Platform. How Strong is Yours?

Throughout my 25+ year career as a crisis management pr firms Wilmington NC specialist, I have worked with a wide variety of companies to assist them in developing effective marketing campaigns to boost sales and grow their businesses. My first step in these endeavors is to identify the company’s brand platform. What does the brand stand for? […]

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WRITTEN BY
on November 23, 2010

“Need a Tagline? We Can Help.”

What is a tagline? A tagline is a slogan, statement or clarifier typically used in marketing and advertising to sum up the tone or premise of the brand. It can create interest, make a promise or simply reinforce the audience’s perceptions or memories of a product. Taglines are typically short, unique and easy to say […]

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WRITTEN BY
on August 17, 2009