Find Your Voice.TM

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Building a Successful Brand with PR Strategy

A ‘brand’ is the source of an organization’s promise to the consumer and it is the foundation of all marketing communications. Branding is the process of creating a unique name and image for a product, service, or organization, to instill in the minds of consumers. The purpose of building a brand is to establish a […]

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WRITTEN BY
on April 30, 2015

How to Run a Successful Grassroots Advocacy Campaign with PR Communications Strategy

Grassroots advocates are involved with raising the level of awareness about certain causes and issues at various societal levels, including at the public, local, provincial/state, or federal levels. The purpose of grassroots advocacy is to enable the grassroots advocate to influence public perception, regulations, public policy, or legislation. Grassroots advocacy differs from ‘direct lobbying’ as […]

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WRITTEN BY
on April 17, 2015

“Need a Tagline? We Can Help.”

What is a tagline? A tagline is a slogan, statement or clarifier typically used in marketing and advertising to sum up the tone or premise of the brand. It can create interest, make a promise or simply reinforce the audience’s perceptions or memories of a product. Taglines are typically short, unique and easy to say […]

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WRITTEN BY
on August 17, 2009