Superbowl Talkies Scores Points for Talk
Talk's annual Talkies awards recognizes the best of Superbowl advertising and scores super-sized media coverage both online and off.
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- Talk entered the Superbowl conversation in 2008 with its first annual Talkies awards to recognize the best in Superbowl advertising.
- Each year, we monitor advertising trends for months prior to the game.
- Extensive research identifies trends, talking points, etc.
- We created a Talkies logo that appears on the following:
- Press materials
- Temporary tattoos
- Banner
- Talk website links
- A Talkies' interactive website, www.SuperBowlTalkies.com, includes:
- A live chat where fans can share views on ads
- Two polls
- Talk blog postings on Superbowl advertising
- A video widget featuring previews and Superbowl classics
- Three videos promoting the Talkies were posted on You Tube and SuperBowlTalkies.com.
- A social media campaign on Twitter, Facebook and You Tube drives traffic to the Talkies website.
- Annual "tailgate party" at Talk encourages clients, friends and media to attend the official judging.
- The post-game Talkies Top Ten list is distributed to local and regional media and is posted on the Talk blog.
- In 2008/2009, Talk president Debbie Elliott gave entertaining presentations to local civic clubs on the Talkies promotion and top picks.
- Extensive media coverage in the Wilmington Star News, all local TV stations, talk radio and online.
- Record-breaking traffic to the Talk website, blog and SuperBowlTalkies.com
- Huge ROI for Talk. 2009 Talkies cost $750 out-of-pocket, including tailgate refreshments.
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