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Superbowl Talkies Scores Points for Talk

Talk's annual Talkies awards recognizes the best of Superbowl advertising and scores super-sized media coverage both online and off.

  • Talk entered the Superbowl conversation in 2008 with its first annual Talkies awards to recognize the best in Superbowl advertising.
  • Each year, we monitor advertising trends for months prior to the game.
  • Extensive research identifies trends, talking points, etc.
  • We created a Talkies logo that appears on the following:
    • Press materials
    • Temporary tattoos
    • Banner
    • Talk website links
  • A Talkies' interactive website, www.SuperBowlTalkies.com, includes:
    • A live chat where fans can share views on ads
    • Two polls
    • Talk blog postings on Superbowl advertising
    • A video widget featuring previews and Superbowl classics
  • Three videos promoting the Talkies were posted on You Tube and SuperBowlTalkies.com.
  • A social media campaign on Twitter, Facebook and You Tube drives traffic to the Talkies website.
  • Annual "tailgate party" at Talk encourages clients, friends and media to attend the official judging.
  • The post-game Talkies Top Ten list is distributed to local and regional media and is posted on the Talk blog.
  • In 2008/2009, Talk president Debbie Elliott gave entertaining presentations to local civic clubs on the Talkies promotion and top picks.
  • Extensive media coverage in the Wilmington Star News, all local TV stations, talk radio and online.
  • Record-breaking traffic to the Talk website, blog and SuperBowlTalkies.com
  • Huge ROI for Talk. 2009 Talkies cost $750 out-of-pocket, including tailgate refreshments.
 

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Talk, Inc. 215 Racine Drive, Suite 201. Wilmington, NC, 28403