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CATEGORY: Talk

Crisis Management at Gamecock Nation

I was interviewed yesterday about what type of crisis management strategies  Assistant Coach G.A. Magnus and University of South Carolina should employ to rebound from Magnus July 26 arrest for public nuisance when caught urinating outside a bar at 1:30 a.m. in Greenville, SC. Click on link below to view segment. WLTX-TV segment on Crisis […]

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WRITTEN BY
on July 27, 2011

A Brand is Only as Good as its Platform. How Strong is Yours?

Throughout my 25+ year career as a crisis management pr firms Wilmington NC specialist, I have worked with a wide variety of companies to assist them in developing effective marketing campaigns to boost sales and grow their businesses. My first step in these endeavors is to identify the company’s brand platform. What does the brand stand for? […]

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WRITTEN BY
on November 23, 2010

Study Says Dogs Improve Office Productivity

It’s nice to have an official University study confirm what we’ve know all along. Dogs in the workplace increase productivity and teamwork. The article below is reprinted from the August 12, 2010 issue of the Economist. THERE are plenty of studies which show that dogs act as social catalysts, helping their owners forge intimate, long-term […]

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WRITTEN BY
on August 26, 2010

Social Media Makes A Huge Impact. Exhibit A: The World Cup

In denial about the impact of social media in today’s world? Just take a look at the 2010 FIFA World Cup. Social Media sites like Facebook and Twitter have seen epic numbers ever since the World Cup’s start on June 11th, where web traffic peaked at about 12.1 million visitors per minute. Twitter saw its […]

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WRITTEN BY
on June 28, 2010