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CATEGORY: Talk

The Marketing of Politics

The Marketing of Politics In today’s modern election cycle, marketing is king. We no longer elect presidents. We reward smart marketing campaigns that generate emotional connections and make us “feel good” about casting our vote for the candidate of our choice. If you cannot communicate well, connect with your audience, look good on camera and […]

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WRITTEN BY
on April 14, 2015

Issues Management and Sunshine Laws

Issues Management and Sunshine Laws Transparency is an admirable trait of many things — glass, water, Saran™ wrap, high quality pantyhose and of course, government meetings. But the media’s obsession with transparency – both within and outside the public sector – has reached an all-time high of unrealistic expectations. Thanks in large part to the […]

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WRITTEN BY
on April 13, 2015

Beware of Brand-Bashing Badvocates

I love it when PR folks coin a catchy phrase that succinctly captures a cultural phenomenon. “Badvocates,” attributed to Elizabeth Rizzo at Weber Shandwick, are people who stand on a virtual soapbox to criticize or detract from companies, brands or products. Simply put, they’re brand bashers. And left unchecked, they can unravel your company’s reputation — […]

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WRITTEN BY
on April 6, 2015

Crisis Management: PR Gaffes of February 2015

I am starting a new monthly blog entitled PR Gaffes of the Week that will look back at some of the bigger blunders taking place locally and nationally. The kinds of gaffes that give PR and crisis management consultants heart palpitations. The gaffes I feature will likely be more national than local, as I must be […]

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WRITTEN BY
on February 9, 2015

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