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CATEGORY: Reputation Management

Beware of Brand-Bashing Badvocates

I love it when PR folks coin a catchy phrase that succinctly captures a cultural phenomenon. “Badvocates,” attributed to Elizabeth Rizzo at Weber Shandwick, are people who stand on a virtual soapbox to criticize or detract from companies, brands or products. Simply put, they’re brand bashers. And left unchecked, they can unravel your company’s reputation — […]

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WRITTEN BY
on April 6, 2015

Crisis Management: PR Gaffes of February 2015

I am starting a new monthly blog entitled PR Gaffes of the Week that will look back at some of the bigger blunders taking place locally and nationally. The kinds of gaffes that give PR and crisis management consultants heart palpitations. The gaffes I feature will likely be more national than local, as I must be […]

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WRITTEN BY
on February 9, 2015

Crisis Management at Gamecock Nation

I was interviewed yesterday about what type of crisis management strategies  Assistant Coach G.A. Magnus and University of South Carolina should employ to rebound from Magnus July 26 arrest for public nuisance when caught urinating outside a bar at 1:30 a.m. in Greenville, SC. Click on link below to view segment. WLTX-TV segment on Crisis […]

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WRITTEN BY
on July 27, 2011

Your Reputation is on the Line

The reputation of corporate America is under siege. A cynical public, 24/7 news cycle, bloggers, activists and stricter standards of corporate governance have created a business landscape rife with reputation-shattering landmines. One wrong step and you could face revenue loss, lawsuits, disruption of operations or worse. To maneuver this landscape with reputation intact, take a […]

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WRITTEN BY
on March 23, 2010