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CATEGORY: Reputation Management

Government PR Specialists the Key to Political Success

Today, there are an extensive range of organizations, corporations, businesses, advocacy groups, and lobbyists, making efforts to integrate government relations into their activities. They want to be able to develop good relationships with key players at various levels of government, such as the regulatory agencies and policy and legislative committees. When organizations seek to establish […]

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WRITTEN BY
on April 23, 2015

5 Ways to Excel at Media Interviews

                Media interviews are an important component of public relations. With every interview, a company’s brand and reputation is being put out in front of the public eye. This can put a lot of pressure on the company or organization’s representative being interviewed. Appearing on TV or live […]

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WRITTEN BY
on April 20, 2015

Issues Management and Sunshine Laws

Issues Management and Sunshine Laws Transparency is an admirable trait of many things — glass, water, Saran™ wrap, high quality pantyhose and of course, government meetings. But the media’s obsession with transparency – both within and outside the public sector – has reached an all-time high of unrealistic expectations. Thanks in large part to the […]

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WRITTEN BY
on April 13, 2015

Beware of Brand-Bashing Badvocates

I love it when PR folks coin a catchy phrase that succinctly captures a cultural phenomenon. “Badvocates,” attributed to Elizabeth Rizzo at Weber Shandwick, are people who stand on a virtual soapbox to criticize or detract from companies, brands or products. Simply put, they’re brand bashers. And left unchecked, they can unravel your company’s reputation — […]

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WRITTEN BY
on April 6, 2015