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CATEGORY: Public Relations

PR Lessons Learned From March Madness Brackets

The March Madness Bracket Challenge is type of betting based on the NCAA Men’s Division I Basketball Championship held each spring. The event involves participant betting pools or brackets. A bracket is a form that is either printed out and completed by hand, or filled out online. On the form, the participant picks the outcome […]

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WRITTEN BY
on April 13, 2015

Beware of Brand-Bashing Badvocates

I love it when PR folks coin a catchy phrase that succinctly captures a cultural phenomenon. “Badvocates,” attributed to Elizabeth Rizzo at Weber Shandwick, are people who stand on a virtual soapbox to criticize or detract from companies, brands or products. Simply put, they’re brand bashers. And left unchecked, they can unravel your company’s reputation — […]

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WRITTEN BY
on April 6, 2015

Crisis Management: PR Gaffes of February 2015

I am starting a new monthly blog entitled PR Gaffes of the Week that will look back at some of the bigger blunders taking place locally and nationally. The kinds of gaffes that give PR and crisis management consultants heart palpitations. The gaffes I feature will likely be more national than local, as I must be […]

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WRITTEN BY
on February 9, 2015

MEDIA TRAINING: The Media Has a PR Problem

MEDIA TRAINING: TRUST IN MEDIA DROPS TO NEW LOW As a public relations professional who conducts media training workshops and works with the media on a regular basis, I am always intrigued with the public’s perception of the media. For instance, do people believe everything they read in the newspaper or view on TV? According […]

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WRITTEN BY
on January 30, 2015