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CATEGORY: Marketing

Yahoo’s Hack Day generates publicity. Bad publicity

As you may or may not have heard, Yahoo’s “Hack Day” in Taiwan made headlines, but not for any innovative code. The event was supposed to be about developers designing Web apps in 24 hours, but it was the sideshow that caught the Web’s attention. As an apparent “gift” to the developers, Yahoo hired lap […]

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WRITTEN BY
on October 29, 2009

Great Clips Promo is a Cut Above

Tom and Kathleen Barber, owners of the Wilmington area Great Clips franchise, are celebrating the opening of their 14th Great Clips salon by offering $3.99 haircuts from September 12-18. Wow! I can’t even buy lunch for $3.99. Their creative — and generous — Grand Opening promotion couldn’t come at a better time. All of us […]

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WRITTEN BY
on September 11, 2009

The Emmy Awards offers the best of commercials too.

Today the Academy of Television Arts and Sciences announced the nominees for the 61st Emmy Awards, to air on Sunday, September 20. Among the expected awards for best actor and actress, best costumes and theme song was the category “Outstanding Commercial”. Of the eight commercials nominated, half were Super Bowl advertisements. We picked two of […]

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WRITTEN BY
on July 16, 2009

The Power of Promotions

Promotions – when done well and marketed properly – can provide a large bang for your buck. But the key is to hit the right people at the right time in the right way. So how do you do that? • Determine your target audience. This audience can be broad (everyone on Twitter), or very […]

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WRITTEN BY
on June 26, 2009