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CATEGORY: Marketing

Learn to Monkey Around with Surveys!

All marketing and PR pros should love a good survey. They help us understand the wants and needs of customers and employees and better yet – they create lots of wonderful numbers we can use to create the charts and bar graphs that resonate with the decision-markers in the C-suite. I have a nerdy obsession […]

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WRITTEN BY
on October 16, 2018

The Marketing of Politics

The Marketing of Politics In today’s modern election cycle, marketing is king. We no longer elect presidents. We reward smart marketing campaigns that generate emotional connections and make us “feel good” about casting our vote for the candidate of our choice. If you cannot communicate well, connect with your audience, look good on camera and […]

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WRITTEN BY
on April 14, 2015

My Love Affair with Facebook is Over

I’m breaking up with Facebook. Like most superficial romances, the infatuation has worn off. I hope the PR & Marketing police don’t come and drag me off to rehab for my subversive ways. But I’m just tired of it. I quit posting to my Facebook page about six months ago. And I quit even looking […]

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WRITTEN BY
on March 9, 2012

10 Things to know about your Graphic Designer

1. How long have they or the company they work for been in business? Freelancers and small shops come and go at an alarming rate. To prevent getting stranded mid-project, ask how long they have been in business. 2. Who have they done work for? Do you know any of these past clients? Do they […]

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WRITTEN BY
on April 7, 2010

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