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CATEGORY: Crisis Management

I Hate SEO

I hate SEO. Not just a little bit. A LOT. Here’s why: I own a PR agency in Wilmington, NC and have worked in public relations for 30 years. I have a long and varied portfolio of successful case studies to demonstrate my ability to help get clients in the news or help them stay […]

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WRITTEN BY
on November 20, 2015

Crisis Communications: 4 Ways to Prepare For a PR Crisis

Every business and organization is vulnerable to a sudden crisis. Without proper crisis planning, stakeholders and the public will not be so understanding and forgiving. If an organization does not prepare, the crisis can develop into a catastrophe, and result in more damage, particularly to reputation and the brand. This will cause a public perception […]

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WRITTEN BY
on April 27, 2015

Issues Management and Sunshine Laws

Issues Management and Sunshine Laws Transparency is an admirable trait of many things — glass, water, Saran™ wrap, high quality pantyhose and of course, government meetings. But the media’s obsession with transparency – both within and outside the public sector – has reached an all-time high of unrealistic expectations. Thanks in large part to the […]

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WRITTEN BY
on April 13, 2015

Beware of Brand-Bashing Badvocates

I love it when PR folks coin a catchy phrase that succinctly captures a cultural phenomenon. “Badvocates,” attributed to Elizabeth Rizzo at Weber Shandwick, are people who stand on a virtual soapbox to criticize or detract from companies, brands or products. Simply put, they’re brand bashers. And left unchecked, they can unravel your company’s reputation — […]

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WRITTEN BY
on April 6, 2015

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