Find Your Voice.TM

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CATEGORY: Branding

10 Things to know about your Graphic Designer

1. How long have they or the company they work for been in business? Freelancers and small shops come and go at an alarming rate. To prevent getting stranded mid-project, ask how long they have been in business. 2. Who have they done work for? Do you know any of these past clients? Do they […]

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WRITTEN BY
on April 7, 2010

CEOs Prefer Magenta. Bodes Well for Talk Pink.

Reprinted from USA Today article published on February 8, 2010 By Del Jones, USA TODAY Ask CEOs to pick their favorite color and what they select will often be very different than what most people would pick. For example, when 877 members of USA TODAY’s CEO panel took an online personality color test, they were […]

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WRITTEN BY
on February 9, 2010

“Need a Tagline? We Can Help.”

What is a tagline? A tagline is a slogan, statement or clarifier typically used in marketing and advertising to sum up the tone or premise of the brand. It can create interest, make a promise or simply reinforce the audience’s perceptions or memories of a product. Taglines are typically short, unique and easy to say […]

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WRITTEN BY
on August 17, 2009

Cost Effective Business Card Design

I am at the very tail end of redesigning Talk’s business cards. And by tail end I mean – they are being printed right now. The design process was similar to most. I explored three or four options that made sense for our specific needs. Then one of the ideas rose to the top of […]

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WRITTEN BY
on June 19, 2009