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CATEGORY: Branding

Building a Successful Brand with PR Strategy

A ‘brand’ is the source of an organization’s promise to the consumer and it is the foundation of all marketing communications. Branding is the process of creating a unique name and image for a product, service, or organization, to instill in the minds of consumers. The purpose of building a brand is to establish a […]

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WRITTEN BY
on April 30, 2015

The Marketing of Politics

The Marketing of Politics In today’s modern election cycle, marketing is king. We no longer elect presidents. We reward smart marketing campaigns that generate emotional connections and make us “feel good” about casting our vote for the candidate of our choice. If you cannot communicate well, connect with your audience, look good on camera and […]

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WRITTEN BY
on April 14, 2015

My Love Affair with Facebook is Over

I’m breaking up with Facebook. Like most superficial romances, the infatuation has worn off. I hope the PR & Marketing police don’t come and drag me off to rehab for my subversive ways. But I’m just tired of it. I quit posting to my Facebook page about six months ago. And I quit even looking […]

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WRITTEN BY
on March 9, 2012

A Brand is Only as Good as its Platform. How Strong is Yours?

Throughout my 25+ year career as a crisis management pr firms Wilmington NC specialist, I have worked with a wide variety of companies to assist them in developing effective marketing campaigns to boost sales and grow their businesses. My first step in these endeavors is to identify the company’s brand platform. What does the brand stand for? […]

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WRITTEN BY
on November 23, 2010

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