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Government PR Specialists the Key to Political Success

Today, there are an extensive range of organizations, corporations, businesses, advocacy groups, and lobbyists, making efforts to integrate government relations into their activities. They want to be able to develop good relationships with key players at various levels of government, such as the regulatory agencies and policy and legislative committees. When organizations seek to establish […]

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WRITTEN BY
on April 23, 2015

5 Ways to Excel at Media Interviews

                Media interviews are an important component of public relations. With every interview, a company’s brand and reputation is being put out in front of the public eye. This can put a lot of pressure on the company or organization’s representative being interviewed. Appearing on TV or live […]

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WRITTEN BY
on April 20, 2015

How to Run a Successful Grassroots Advocacy Campaign with PR Communications Strategy

Grassroots advocates are involved with raising the level of awareness about certain causes and issues at various societal levels, including at the public, local, provincial/state, or federal levels. The purpose of grassroots advocacy is to enable the grassroots advocate to influence public perception, regulations, public policy, or legislation. Grassroots advocacy differs from ‘direct lobbying’ as […]

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WRITTEN BY
on April 17, 2015

The Marketing of Politics

The Marketing of Politics In today’s modern election cycle, marketing is king. We no longer elect presidents. We reward smart marketing campaigns that generate emotional connections and make us “feel good” about casting our vote for the candidate of our choice. If you cannot communicate well, connect with your audience, look good on camera and […]

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on April 14, 2015