Find Your Voice.TM

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Learn to Monkey Around with Surveys!

All marketing and PR pros should love a good survey. They help us understand the wants and needs of customers and employees and better yet – they create lots of wonderful numbers we can use to create the charts and bar graphs that resonate with the decision-markers in the C-suite. I have a nerdy obsession […]

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WRITTEN BY
on October 16, 2018

I Hate SEO

I hate SEO. Not just a little bit. A LOT. Here’s why: I own a PR agency in Wilmington, NC and have worked in public relations for 30 years. I have a long and varied portfolio of successful case studies to demonstrate my ability to help get clients in the news or help them stay […]

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WRITTEN BY
on November 20, 2015

Building a Successful Brand with PR Strategy

A ‘brand’ is the source of an organization’s promise to the consumer and it is the foundation of all marketing communications. Branding is the process of creating a unique name and image for a product, service, or organization, to instill in the minds of consumers. The purpose of building a brand is to establish a […]

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WRITTEN BY
on April 30, 2015

Crisis Communications: 4 Ways to Prepare For a PR Crisis

Every business and organization is vulnerable to a sudden crisis. Without proper crisis planning, stakeholders and the public will not be so understanding and forgiving. If an organization does not prepare, the crisis can develop into a catastrophe, and result in more damage, particularly to reputation and the brand. This will cause a public perception […]

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WRITTEN BY
on April 27, 2015

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