A crisis is an explosive event. An issue, in contrast, is a threat that inhibits your ability to do business. Left unattended, issues can quickly escalate into crises. At least 2/3 of crises would never occur if issues were identified early, managed effectively and monitored consistently.
What is your
Nothing can thrust you into the spotlight faster than a crisis. And nothing has the potential to damage your company more – or even put you out of business. When an unexpected event or tragedy occurs, within minutes your customers, vendors, employees, colleagues and most importantly -- the media -- are watching and waiting to see what you will say and do.
How will you
Every organization has many publics, ranging from customers and employees to referral sources and the media. Successful companies forge positive relationships with each of these audiences and in the process, they build powerful brands and strong reputations.